Interactive Minds

For ten years, Interactive Minds has been bringing together marketers from around Australia to help them stay up to date with the fast moving world of digital.

They hold about 30 events a year across four cities in Australia, and the goal is to keep marketers up to date on everything from content marketing and mobile marketing, through to AI and VR, and everything in between. Interactive Minds knows that marketing is complicated, and that there is no fun in doing it alone.

Results
members
132% increase

Went from 750 to almost 2000 members

events
5% increase

Went from 24 to 30 events in one year

Challenge

Louisa Dahl was flying around the country, from city to city, planning, coordinating, and hosting every event for Interactive Minds. It was expensive, time consuming, and ultimately, too much work for one person to do.

The answer was to identify the community’s super-members in each city, and bring them on to the team. Once the company realized they wanted to bring on different people in different cities, it became apparent that they needed a tool that enables that. Bevy was the best option.

Solution

Bevy allowed Interactive Minds to expand across multiple cities, and to get more work done, without more effort. Each event Interactive Minds hosts welcomes over 40 attendees; marketers sharing, learning, and connecting with each other, building a community, and growing together.

As we become more and more virtual in how we work and how we do things, events are becoming an increasingly rare opportunity that people have to be face-to-face.

Louisa Dahl

Louisa Dahl

CEOInteractive Minds

Results

With Bevy since October 2016

members
132% increase

Went from 750 to almost 2000 members

events
5% increase

Went from 24 to 30 events in one year

What are you waiting for?

Get a demo and see how to spread your brand with Bevy.